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EPISODE 04 - THE RFP: WHAT AGENCIES WISH CLIENTS KNEW
The RFP is only painful when it’s done wrong. John Dunleavy, Global Managing Director at The Charles Group, discusses how clients can make the RFP process more appealing and efficient, what signals agencies look for when deciding which opportunities to pursue or decline, and the real dynamics of working with procurement.
EPISODE 03 - MAINTAINING CREATIVE INTEGRITY & AVOIDING THE “TREND TRAIN”
Not every trend deserves your budget—and not every idea deserves to be watered down. John Dunleavy, Global Managing Director at The Charles Group breaks down how brands can protect originality while avoiding the trap of chasing short-lived trends.
EPISODE 01 - THE NIGHTMARE CLIENT
We’ve all been there: endless revisions, late-night texts, and “one last change.” John Dunleavy, Global Managing Director at The Charles Group, answers the question of how an agency handles a nightmare client... and why it might not be who you think.
EPISODE 02 - THE PERFECT CLIENT
Every great creative agency knows that strong partnerships build the best work. In this episode of The CMO Hotline, John Dunleavy, Global Managing Director at The Charles Group, explains what makes the perfect client, the key traits of an effective agency-client relationship, and how collaboration helps creative teams win.